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IS A PHOBIA RULING YOUR LIFE? Well, the good news is that phobias are surprisingly easy and painless to cure!

People can quite easily develop a phobia about absolutely anything, from flying, heights, birds, insects to buttons or even the colour yellow! Phobias can appear ridiculous, absurd or even funny, however for the person suffering from a phobia the intense terror can be disabling and very distressing.

There are two types of phobia, a specific phobia is when a person experiences an intense fear (or panic attack) triggered by a particular object or situation. A non-specific phobia such as agoraphobia (fear of open spaces) is more generalised and can come about either through a ‘spreading out’ of panic attacks or through a person’s levels of general anxiety becoming so high that panic is triggered easily whenever they are feeling a little stressed.

Phobias happen because in our cave man ‘primitive’ days, when we came into contact with something dangerous such as a predator, the mind/body would create the optimum state for survival (a panic attack), otherwise known as the fight or flight response. This type of learning is not the rational type and takes place at an emotional level, bypassing the ‘thinking brain’.

So in the past, an immediate phobic response to a predatory animal would have been extremely useful. We therefore, evolved the ability to become ‘phobic’. However, in today’s complex environment, this learning mechanism often works in an inappropriate way.

To become ‘phobic’, all you need is a state of high anxiety paired with an object or situation. Phobias can also be generated through a misuse of the imagination, as is often the case with children, or by seeing a ‘phobic’ parent.

The good news is that phobias are surprisingly easy and painless to cure by using a simple yet powerful technique called the ‘Rewind Technique’. This process is very relaxing and changes the association that a person has with the phobic stimulus. When treating specific phobias, just one session is often needed to cure the phobia for good!